We launched the 3I Competition as part of SamvAAd 2024 to celebrate how the AA ecosystem has transformed the financial services industry in India. The competition spotlighted success stories across the 3Is—Innovation, Implementation, and Impact. It recognized and awarded Digital Transformation Champions who leveraged the AA framework to drive meaningful change for institutions and customers.
We witnessed a rapid maturity of use cases as FIUs graduated from the nascent pilot implementation and tinkering phase to showcase a deeper commitment to the ecosystem.
Winners’ of 3I Use Case Competition 2024
Winners’ of 3I Use Case Competition 2024
Team Bajaj Finance with Moneyone. To watch the team present at Samvaad 2024 click here
Team Genwise with Saafe AA and Ignosis TSP. To watch the team present at Samvaad 2024 click here
Team Karnataka Bank, with FinVu AA and Ignosis TSP. To watch the team present at Samvaad 2024 click here
Team SBI Life Insurance with NADL AA and Finarkein Analytics. To watch the team present at Samvaad 2024 click here
Team HDFC Bank with Anumati AA and Finagg. To watch the team present at Samvaad 2024 click here
Team Helpage with FinVu AA and Finagg. To watch the team present at Samvaad 2024 click here
Competition Scope
The 3I Competition at SamvAAd 2024 successfully showcased comprehensive case studies highlighting:
Innovation: Creative and impactful uses of the AA ecosystem in product offerings.
Implementation: Demonstrations of how AA was integrated into front-end customer journeys and back-end processes.
Impact: Quantifiable benefits, including customer adoption rates, scale-up potential, and tangible outcomes for organizations and end users.
Submission Requirements
Case Study: Participants submitted detailed overviews of their AA deployments, including use cases, customer segments, and impacts. The case studies outlined quantitative metrics on customer penetration using AAs, the number of business units integrated, the impact on business, workflows where AA was implemented, and scale-up projections for the following year.
Demonstrations: Participants provided front-end and back-end demos showcasing AA integrations.
Customer Testimonials: Recorded videos or written feedback from customers, agents, or other stakeholders highlighted customer experiences and outcomes.
Key Timelines
Submission of Case Study and Team Composition: Conducted from 23rd September 2024 to 15th October 2024. Submissions included individual FIU organizations and collaborative teams of AAs, FIUs, and TSPs.
Final Work Product Submission: Accepted until 27th October 2024. This included demonstrations and customer testimonials complementing the case studies, with opportunities for revisions.
Selection of Winning Entries: Finalized on 5th November 2024 by an independent expert panel whose members were announced beforehand.
Final Showcase & Award Announcements: Successfully held on 19th November 2024 at SamvAAd 2024.
Awards and Recognition
All nomination entries were evaluated on the strength and impact of their digital implementations built on the AA Framework. The evaluation criteria, finalized by the judges, highlighted impact, innovation, and implementation via AA.
The competition recognized exceptional contributions with the following awards:
- Digital Transformation Champion Award: Presented to the best entry scoring high on impact, innovation, and implementation.
- Special Awards in Three Categories:
- Financial Inclusion Award: Honored applications expanding financial access for underserved communities, such as low-income rural communities, blue-collar workers, micro-entrepreneurs, street vendors, micro-finance, agriculture, and women.
- Non-Credit Use Cases Award: Celebrated innovative applications of AA data in deposits, insurance, investments, pensions, and nomination management.
- Risk Management Award: Recognized teams excelling in fraud detection, early warning systems using AA data, identification of mule accounts, insider trading prevention, counterparty risk monitoring, and defaulter collection strategies.
These awards highlighted the impactful contributions of AA champions across diverse customer segments and products.
Benefits for Participants and Winners
- Recognition: Winners were felicitated during SamvAAd 2024 and received public acknowledgment via social media and email campaigns.
- Visibility: Participants showcased their solutions to a diverse audience, including policymakers, regulators, and representatives from over 600 companies across financial institutions and technology service providers.
- Media Coverage: Prominent industry publications covered the winning solutions, enhancing their visibility.
The 3I Competition successfully celebrated the innovations, implementations, and impacts of the AA ecosystem, empowering the broader community and driving forward the vision of digital transformation in financial services.
3I Use Case Competition Judges
Judges
Shrikant Patil 
Sunil Kulkarni 
Sugandh Saxena
Harsh Roongta