Blog

Sahamati's New Brand Identity

13 Jun 2020

We take great pleasure in presenting to you Sahamati’s new brand identity. A few months ago we had called for entries from the creative community to help us design a logo for Sahamati.

We are reaching out to creative minds to help us create the next most recognizable brand in India. Your work will have a direct & huge impact on financial inclusion in India.

The Icon

Design Inspiration: Free from barriers

Sahamati is an initiative with the core aim of providing ease of access to financial services by breaking the traditional barriers around sharing of pre-requisite data. This icon is an attempt at symbolizing the freedom to grow by adding wings to one’s hopes and dreams.

The blue color symbolizes trust, stability, wisdom, confidence and intelligence; while the orange symbolizes happiness, enthusiasm, energy, determination, success and encouragement.

We love the simplicity in the new logo. We would like to thank the volunteers for contributing their valuable time in giving us a wonderful identity.